Navigating the empty shell: the role of articulation work in platform structures

This article explores platform workers’ strategies for producing sustainable, quality services within platform structures that simultaneously over- and under-determine their work. We present findings from interviews with U.S.-based mental health professionals (n = 48) working on teletherapy platforms. These therapists describe navigating both the presence of platformic controls and the absence of features supporting professional best practices and regulatory requirements. We describe this absence as the “empty shell” characteristic of platforms and argue that it is a central technique through which platforms create scale. Our findings detail the communicative strategies therapists employ to navigate the empty shell and provide quality care to their clients. These strategies can be seen as a form of “articulation work,” a concept drawn from the sociology of work. Attending to articulation work in an emerging platform labor context, such as teletherapy, contributes to our understanding of the politics of platforms.