了解csa激励计划中的股东满意度和留任率

Q4 Agricultural and Biological Sciences

Journal of Food Distribution Research Pub Date : 2020-01-01 DOI:10.22004/AG.ECON.309028

Jairus Rossi, T. Woods

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引用次数: 3

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Understanding shareholder satisfaction and retention in csa incentive programs

Innovations in Community Supported Agriculture (CSA) have intensified during the COVID-19 pandemic, including the use of employer voucher programs With many first-time shareholders trying the CSA model, evaluating shareholder satisfaction may help improve retention rates We evaluate a dataset of new and experienced shareholders enrolled in a pilot CSA voucher program to determine what variables impact their decisions to join or recommend CSA We find that increased levels of shareholder engagement during the CSA season and certain shareholder motivations for initially joining a CSA are associated with increased satisfaction and likelihood of joining a CSA in the future © 2020, Food Distribution Research Society All rights reserved

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来源期刊

Journal of Food Distribution Research Agricultural and Biological Sciences-Food Science

CiteScore

0.50

自引率

0.00%

发文量