FACTORS AFFECTING THE SUSTAINABLE ADOPTION OF OILSEED CROPS IN PUNJAB: A CASE STUDY OF DISTRICT LAYYAH

There is a considerable gap between demand and supply of edible oil in Pakistan. The Government fills the gap by importing edible oils from other countries, costing billions of dollars. Efforts to boost oilseed crop yields at the federal and provincial levels have remained largely unsuccessful. This study compares the profitability of oilseed crops with its competing crops to find out factors that will aid in the sustainable adoption of oilseed crops. Primary Data were collected from 120 randomly selected farmers. Among 120 farmers, 60 were those growing oilseed crops, and rest were those growing crops other than oilseed crops. The determinants impacting the sustainable adoption of oilseed crops were identified using logistic regression. It was found that education, farming experience, subsidy, availability of quality seed and quality pesticides, availability of loans, and water availability issue were the factors that have a positive impact on oilseed crops adoption. Low-market-price, high-cost-of-fertilizer were the factors that decreased the adoption of oilseed crops.