Why We Speak Up: The Effect of Preconceived Cause of Sexual Orientation on Heterosexual Engagement in the Homosexual Movement for Social Equality

Despite the increasing societal acceptance of homosexual individuals, the perception of homosexuality by heterosexual individuals is polluted by personal bias. My study observed the interaction between 422 heterosexuals and the homosexual community. First, my subjects self reported their beliefs on the determinant of sexual orientation (genetic or lifestyle). Next, they took the Activism Orientation (AO) and Sexual Prejudice (SP) Scales as a baseline measure of their relationship with members homosexual community. Subjects were randomly assigned to listen to an interview of two fictional homosexual individuals that spoke of life experience which either supported or contradicted the subjects’ self reported beliefs. Additionally, subjects were assigned to a high or low empathy condition toward the interviewee. After listening to the interview, subjects were given the choice to allocate $0 - $8,000 in support of a pro - LGBT charity. Subjects then retook the AO and SP scales to measure for significant changes in perception of homsexuals after the fictional scenario. Results indicated a significant decrease in the AO of subjects that viewed interviews that contradicted their beliefs. Additionally, subjects assigned to the low empathy condition donated significantly larger amounts. The present study has two main implications: Heterosexual individuals’ generalize their advocacy toward the LGBT community based on the actions of a singular homosexual. Furthermore, many activists naturally approach issues regarding social justice from a place of empathy, it is more sustainable to approach social justice movements from a logical perspective to allow for more meaningful and long term participation in a social justice movement.