世界500强企业晋升一级销售管理的选择标准:实证研究

DonaldB. Guest, Havva J. Meric
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引用次数: 10

摘要

由于市场营销,特别是销售活动,决定了公司收入的来源和规模,因此对销售人员绩效有重要影响的因素对公司管理至关重要。预测新任命的一级销售经理将如何在新的领导任务中表现仍然是一个难题,选择标准的确定和使用似乎没有在文献中明确定义。先前的研究已经确定了理想的属性作为选择标准,尽管通常这些属性既不重要,也不是“可以通过以后的培训/经验发展”或“被选中的人天生的”属性。本研究的重点是财富500强公司在选择/任命他们的一级销售经理的选择标准和做法。研究结果显示:(1)财富500强的人力资源经理与之前的研究结果一致,即哪种人格和性格……
本文章由计算机程序翻译,如有差异,请以英文原文为准。
The Fortune 500 Companies' Selection Criteria for Promotion to First Level Sales Management: An Empirical Study
Since marketing, and particularly selling activities, determine the sources and size of a company's revenue, factors which vitally affect sales force performance are matters of crucial importance to corporate management.Predicting how a newly appointed first level sales manager will perform in the new leadership task remains a difficult problem and the determination and use of selection criteria appears not to be clearly defined in the literature. Previous research has identified desirable attributes as selection criteria though typically these are neither ranked in importance nor as attributes that “can be developed later through training/experience” or be “innate to the person selected.” This research focused upon the selection criteria and practices of the Fortune 500 companies in selecting/appointing their first level sales managers. The results revealed that (i) the Fortune 500 human resource managers are in agreement with the findings of previous research with regard to which personality and charact...
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