赞助披露对网络消费者正面评价反应的影响:情感强度和纽带强度的调节作用

IF 6.7 1区计算机科学 Q1 COMPUTER SCIENCE, ARTIFICIAL INTELLIGENCE

Decision Support Systems Pub Date : 2022-05-01 DOI:10.1016/j.dss.2022.113741

Xiaorong Wang , Feng Xu , Xin (Robert) Luo , Lifang Peng

{"title":"赞助披露对网络消费者正面评价反应的影响:情感强度和纽带强度的调节作用","authors":"Xiaorong Wang , Feng Xu , Xin (Robert) Luo , Lifang Peng","doi":"10.1016/j.dss.2022.113741","DOIUrl":null,"url":null,"abstract":"<div><p>Sponsored reviews have become prevalent on e-commerce websites, third-party review platforms, and social media. To explore the interactive effect between sponsorship disclosure of positive reviews, emotional intensity, and tie strength on online review credibility and consumers' purchase intention, this study proposed a moderated moderation model. In an online scenario-based experiment, we found that sponsorship disclosure of positive reviews negatively influences consumers' purchase intention, and review credibility mediates the relationship. In addition, emotional intensity strengthens the negative effects of sponsorship disclosure of positive reviews on review credibility and purchase intention, while tie strength weakens the moderating effects of emotional intensity.</p></div>","PeriodicalId":55181,"journal":{"name":"Decision Support Systems","volume":"156 ","pages":"Article 113741"},"PeriodicalIF":6.7000,"publicationDate":"2022-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"10","resultStr":"{\"title\":\"Effect of sponsorship disclosure on online consumer responses to positive reviews: The moderating role of emotional intensity and tie strength\",\"authors\":\"Xiaorong Wang , Feng Xu , Xin (Robert) Luo , Lifang Peng\",\"doi\":\"10.1016/j.dss.2022.113741\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"<div><p>Sponsored reviews have become prevalent on e-commerce websites, third-party review platforms, and social media. To explore the interactive effect between sponsorship disclosure of positive reviews, emotional intensity, and tie strength on online review credibility and consumers' purchase intention, this study proposed a moderated moderation model. In an online scenario-based experiment, we found that sponsorship disclosure of positive reviews negatively influences consumers' purchase intention, and review credibility mediates the relationship. In addition, emotional intensity strengthens the negative effects of sponsorship disclosure of positive reviews on review credibility and purchase intention, while tie strength weakens the moderating effects of emotional intensity.</p></div>\",\"PeriodicalId\":55181,\"journal\":{\"name\":\"Decision Support Systems\",\"volume\":\"156 \",\"pages\":\"Article 113741\"},\"PeriodicalIF\":6.7000,\"publicationDate\":\"2022-05-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"10\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Decision Support Systems\",\"FirstCategoryId\":\"94\",\"ListUrlMain\":\"https://www.sciencedirect.com/science/article/pii/S0167923622000124\",\"RegionNum\":1,\"RegionCategory\":\"计算机科学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q1\",\"JCRName\":\"COMPUTER SCIENCE, ARTIFICIAL INTELLIGENCE\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Decision Support Systems","FirstCategoryId":"94","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S0167923622000124","RegionNum":1,"RegionCategory":"计算机科学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"COMPUTER SCIENCE, ARTIFICIAL INTELLIGENCE","Score":null,"Total":0}

引用次数: 10

摘要

赞助评论在电子商务网站、第三方评论平台和社交媒体上变得非常普遍。为了探讨积极评价的赞助披露、情感强度和联系强度对在线评论可信度的影响与消费者购买意愿之间的交互作用，本研究提出了一个有调节的调节模型。在基于在线场景的实验中，我们发现赞助披露积极评论对消费者购买意愿有负向影响，评论可信度在这一关系中起中介作用。此外，情绪强度增强了赞助披露积极评价对评论可信度和购买意愿的负向影响，而纽带强度减弱了情绪强度的调节作用。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

查看原文本刊更多论文

Effect of sponsorship disclosure on online consumer responses to positive reviews: The moderating role of emotional intensity and tie strength

Sponsored reviews have become prevalent on e-commerce websites, third-party review platforms, and social media. To explore the interactive effect between sponsorship disclosure of positive reviews, emotional intensity, and tie strength on online review credibility and consumers' purchase intention, this study proposed a moderated moderation model. In an online scenario-based experiment, we found that sponsorship disclosure of positive reviews negatively influences consumers' purchase intention, and review credibility mediates the relationship. In addition, emotional intensity strengthens the negative effects of sponsorship disclosure of positive reviews on review credibility and purchase intention, while tie strength weakens the moderating effects of emotional intensity.

求助全文

通过发布文献求助，成功后即可免费获取论文全文。去求助

来源期刊

Decision Support Systems 工程技术-计算机：人工智能

CiteScore

14.70

自引率

6.70%

发文量

119

审稿时长

13 months

期刊介绍： The common thread of articles published in Decision Support Systems is their relevance to theoretical and technical issues in the support of enhanced decision making. The areas addressed may include foundations, functionality, interfaces, implementation, impacts, and evaluation of decision support systems (DSSs).