THE IMPACT OF CURRENT CRISES ON THE BUSINESS ENVIRONMENT.CHALLENGES AND OPPORTUNITIES FOR ENTREPRENEURS

In many cases, entrepreneurs have the power and ability to identify problems and find solutions to solve them. Also, entrepreneurs "are obliged" by definition to be able to identify opportunities, at local, national and even international level. In recent years, the business environment has been influenced by many changes. In particular, the 2019-2022 period was unique from many points of view for entrepreneurs. The last 3 years have been marked by several crises: sanitary, political, informational, energetic, military...etc. All these crisis situations had a major impact on the economy, globally, but also nationally or locally. The business people were forced to adapt instantly to the new conditions and to the new social and economic reality. Some succeeded and others unfortunately gave up. The main purpose of this research work is to highlight the solutions and opportunities of entrepreneurs, in this difficult period. To obtain the results, I interviewed entrepreneurs from different fields and locations, some who had businesses before 2020 and others who opened a new business after 2020. We can also mention: the analysis of documents, official surveys and published studies. From this perspective, the entrepreneurs who adapted can be divided into two categories: the first category is represented by the entrepreneurs who resisted the problems and kept the business "alive". The second category is represented by entrepreneurs who resisted but also managed to find solutions for business development. In addition, a third category can be mentioned: that of new entrepreneurs, who have identified opportunities, especially in this period full of uncertainty, fear and unpredictability.