共享经济中的双边平台竞争

Manag. Sci. Pub Date : 2022-04-18 DOI:10.1287/mnsc.2022.4302
Chenglong Zhang, Jianqing Chen, Srinivasan Raghunathan
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引用次数: 12

摘要

我们研究了共享经济中双边平台之间的竞争。在共享经济中,工人根据他们收到的工资自行安排供应。这些平台在争夺员工的同时也在争夺消费者。为了吸引工人,平台采用了多种工资方案,包括固定佣金率、动态佣金率和固定工资。我们开发了一个模型来检验供应的自我安排性质对竞争平台的影响以及工资计划在平台竞争中的作用。我们发现,在共享经济中,平台之间的价格竞争比固定劳动力供给的经济更加激烈,当且仅当平台在共享经济中服务的消费者和工人比传统经济中更多,而不管平台采用的工资方案如何。此外,根据市场特点,这三种工资方案中的任何一种都可能对平台来说是最好的,对消费者和工人来说是最差的。在需求侧竞争比供给侧竞争更激烈的市场中,固定工资方案导致平台的利润最高,而消费者和工人的剩余最低。相反,在供给方竞争更激烈的市场中,当供给方竞争高度(轻度)更激烈时,固定佣金率(动态佣金率)方案为平台产生最高的利润,导致消费者和工人的剩余最低,社会福利最低。工资方案对价格(需求方)和数量(供给方)竞争的不同影响解释了我们的发现。这篇论文被Kartik Hosanagar,信息系统所接受。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Two-Sided Platform Competition in a Sharing Economy
We examine competition between two-sided platforms in a sharing economy. In sharing economies, workers self-schedule their supply based on the wage they receive. The platforms compete for workers as well as consumers. To attract workers, platforms use diverse wage schemes, including fixed commission rate, dynamic commission rate, and fixed wage. We develop a model to examine the impacts of the self-scheduled nature of the supply on competing platforms and the role of the wage scheme in the platform competition. We find that the price competition between platforms is more intense in a sharing economy compared with an economy with a fixed supply of workers if and only if the platforms serve more consumers and workers in the sharing economy than in the traditional economy, regardless of the wage scheme employed by the platforms. Further, any of the three wage schemes can be the best for the platforms and the worst for consumers and workers, depending on the market characteristics. In markets where the competition is more fierce on the demand side than on the supply side, the fixed-wage scheme results in the highest profits for the platforms and lowest surpluses for consumers and workers. In contrast, in markets where the competition on the supply side is more competitive, when the supply is highly (mildly) more competitive, the fixed-commission-rate (dynamic-commission-rate) scheme generates the highest profits for platforms, leading to the lowest surpluses for consumers and workers and the lowest social welfare. The differential impacts of the wage scheme on the price (demand side) and quantity (supply side) competition explain our findings. This paper was accepted by Kartik Hosanagar, information systems.
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