Modality motivation: Selection effects and motivational differences in students who choose to take courses online

We demonstrate how motivational and behavioral processes can explain which students may be more likely to select into online (OL) than face-to-face (F2F) courses and also less likely to perform well in OL courses. University students (n = 999) reported their reasons for OL course selection: university constraints, specific need for flexibility, general preference for flexibility, and learning preferences. Compared to F2F students, only OL students with certain self-selection reasons showed differences in motivation, behavior, and performance. Notably, OL students who said they had a specific need for flexibility created by the costs of competing responsibilities spent more time on non-academic activities (e.g., working, commuting), less time on academic activities (e.g., study groups), and ultimately performed worse when compared to F2F peers. These students were especially likely to be women, older, and part-time. We discuss implications for practice and for using demographic characteristics to control for selection effects.