小龙虾和竞争性甲壳类产品的超市销售情况

Q4 Agricultural and Biological Sciences

Journal of Food Distribution Research Pub Date : 2013-03-01 DOI:10.22004/AG.ECON.158782

T. Hanson, G. Nguyen

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引用次数: 0

摘要

了解小龙虾和潜在的竞争性甲壳类产品的超市销售情况有助于小龙虾行业完善其营销策略。A.C. Nielsen扫描仪数据用于开发小龙虾和竞争性甲壳类产品市场的描述性销售分析。介绍了2005-2010年期间小龙虾、螃蟹、虾和龙虾不同产品形式的市场份额、市场趋势和价格波动情况。描述了美国不同城市的小龙虾和竞争产品的市场，讨论了市场特定人口统计对小龙虾和竞争甲壳类产品消费的潜在影响。

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Supermarket Sales of Crawfish and Competing Crustacean Products

Understanding supermarket sales of crawfish and potential competing crustacean products has the potential to assist the crawfish industry to refine its marketing strategies. A.C. Nielsen scanner data were used to develop a descriptive sales analysis of crawfish and competing crustacean product markets. Market shares, market trends and price fluctuations for different product forms of crawfish, crab, shrimp and lobster are presented for the period of 2005-2010. Markets for crawfish and competing products are described for different cities in the U.S. Discussions of potential effects of market specific demographics on consumption of crawfish and competing crustacean products are included.

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来源期刊

Journal of Food Distribution Research Agricultural and Biological Sciences-Food Science

CiteScore

0.50

自引率

0.00%

发文量