The Vulgarization of the Language of a Children’s Multiplication Text as a Psycholinguistic Problem

Research aim is to identify the phenomena of verbal vulgarization of children’s cartoon discourse, to determine their functional-semantic loads and registers of reduced emotional evaluation, as well as the main socio-cultural types of corporate vulgar behavior. Research Methods. The study of the vulgarization of children’s media content was carried out with the help of: a) theoretical methods, b) psycholinguistic empirical methods – discourse-analysis of vulgarized dialogical situations; questionnaire related to the testing of registers of dialogical situations in cinema texts among the audience of student’s youth (80 humanitarian students (specialty “Journalism”) of the National University “Odesa Law Academy” aged 17-20 years). Results. The didactic role of animated cinema texts in the formation of media culture is noted. It was proposed the practical analysis of the modern children’s cartoons language in the context of the systematization of markers of affective vulgarity, such as slangisms, jargonisms, elements of common language, obscenisms. On the basis of a survey and psycholinguistic experiment, a stylistic evaluation of the perception of the selected lexical-phraseological material as such that contains the connotation “vulgarity” was confirmed, the attitude of the young generation of viewers to vulgarized cinema text was revealed. Conclusions. Among the main conclusions we may note that as a result of language vulgarization of modern consciousness, in particular children, the so-called conceptual sphere of human activity is changing. The new generation of viewers is focused on low, coarse communication, on the weakening of the feeling of beautiful, on the positive perception of the appropriate aesthetics of everyday life. According to the results of the questionnaire, these cinema texts are perceived neutral by 55 students, positively – 21 students, negatively – 4 students. The language of cartoon characters, which represent certain social groups of real society, is seen as the norm for any situation, and grumpiness, disrespect, psycho-emotional imbalance are seen as their “organic” color. Therefore, the majority, or the vast majority of the respondents, correlated the lexical-phraseological units as jargon that is, acceptable in the youth environment. Modern foreign animation that is presented as translated cinema text, loses the important function of being a mediadidactive source, that is, the medium of producing patterns of individual and collective linguistic behavior.