Factors affecting the decision to choose dormitory accommodation among students of the College of Arts, Media and Technology

This study aims to study the marketing mix of 7P's factors affecting the rental property service selection in post covid-19 period of the College of Arts, Media, and Technology students. The online questionnaire was designed based on 7Ps marketing mix and conducted through used to investigate through 300 students. Hypotheses were set to analyze through F-test in one-way ANOVA and linear regression analysis. The results reveal that the ranking of factors concerned in this study are these following opinions on the product, price, human, process, and physical appearance are at the most important level. Distribution channels and marketing promotion were at a very important level. Hypotheses testing results showed that only educational level and domicile factors did not affect the choice of rental property service selection. In addition, there were three out of seven factors from 7Ps which influencing the rental service selection which are physical evident and product factors, respectively.