基于推拉理论的游客出行前动机模型研究:以墨尔本为例

IF 3 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM
D. Soldatenko, Elisa Zentveld, Damian Morgan
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引用次数: 0

摘要

为了在竞争激烈的旅游市场中取得成功并吸引更多的外国游客,必须清楚地了解旅行者的需求,并努力满足这些需求,以及他们旅行决策过程中的关键影响因素。本研究的目的是运用推拉理论建立和检验游客的出行前动机模型。设计/方法/方法我们开发了一个游客旅行前的动机模型,然后基于320名来澳大利亚墨尔本的中国和非中国游客的样本进行了测试,以评估新模型的适用性。数据分析采用描述性和推断性统计技术,如主成分分析和独立t检验。结果分析显示,研究样本在推和拉因素方面存在统计学上的显著差异。与非中国游客相比,中国游客更重视休息和放松的机会,家庭活动,以及安全和高水平的服务。所确定的差异应反映在向中国和非中国游客提供的营销和促销活动中。实际意义该研究为旅游城市的目的地营销机构提供了有用的信息,这些机构希望针对每个市场开发特别定制的旅游产品、服务和推广计划。原创性/价值提出的扩展推拉模型代表了旅行决策过程的整体和复杂模型,其中包含旅行动机、目的地属性偏好、信息源使用、旅行期望、旅行可能约束和目的地选择标准评估之间的多重联系。了解所有这些因素、它们之间的关系以及它们对最终目的地选择的影响,是所有旅游目的地有效和成功地吸引和留住游客的先决条件。所建立的旅游前动机模型可作为指导后续旅游动机研究的概念框架。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
An examination of tourists’ pre-trip motivational model using push–pull theory: Melbourne as a case study
Purpose To succeed in a competitive tourist market and attract more foreign tourists, it is essential to have a clear understanding of what travellers are seeking and endeavour to meet those needs, as well as key influential factors in their travel decision-making process. The purpose of the study is to develop and examine tourists’ pre-trip motivational model using the push–pull theory. Design/methodology/approach A tourists’ pre-trip motivational model was developed and then tested based on a sample of 320 Chinese and non-Chinese visitors to Melbourne, Australia, to assess the suitability of the new model. Data were analysed by descriptive and inferential statistical techniques, such as principal component analysis and independent T-tests. Findings The analysis revealed statistically significant differences between studied samples in terms of the push and pull factors. In comparison with non-Chinese tourists, Chinese visitors to Melbourne assigned higher importance to resting and relaxing opportunities, family-oriented activities, as well as safety and a high level of service. The identified differences should be reflected in marketing and promotional activities provided to Chinese and non-Chinese travellers. Practical implications The study provides useful information for Destination Marketing Organisations in tourism cities wanting to develop specifically customised tourist products, services and promotion programs tailored to each market. Originality/value The proposed extended push–pull model represents a holistic and complex model of the travel decision-making process with the multiple linkages between motivations for travelling, preferences of destination attributes, information source usage, trip expectations, possible constraints for travelling and evaluation of destination choice criteria. Understanding all these factors, their relationship and their influence on the final destination choice is a prerequisite for effective and successful actions on attraction and retention of visitors for all tourist destinations. The developed tourists’ pre-trip motivational model may be used as a conceptual framework to guide subsequent motivational studies in tourism.
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来源期刊
International Journal of Tourism Cities
International Journal of Tourism Cities HOSPITALITY, LEISURE, SPORT & TOURISM-
CiteScore
5.90
自引率
11.50%
发文量
47
期刊介绍: A peer-reviewed journal, the International Journal of Tourism Cities provides an international forum for the critical study of urban tourism and tourism cities. The journal aims to be inter-disciplinary in its appreciation of tourism cities and tourism in urban areas, and welcomes original, theoretically-informed articles from those involved in the planning, management or marketing of tourism in city destination or places adjoining urban areas. Urban tourism and travel cover many disciplines and impinge on numerous aspects of daily life within cities. Moreover, they play a key role in domestic and international tourism in most countries, and cities often function as key travel gateways and tourism destinations. The International Journal of Tourism Cities contents include primary research articles, expert discussions on current urban tourism issues, and tourism city case studies. Articles are selected that are relevant to both academics and practitioners. The journal particularly encourages contributions on contemporary topics and issues in urban tourism including smart cities and tourism, environmental impact and sustainable tourism development in cities, citizen and stakeholder involvement in tourism, city destination governance, and the development of policies and standards for city tourism development. The International Journal of Tourism Cities has four distinct purposes: To encourage greater research and scholarship related to tourism in urban settings. To stimulate more interdisciplinary research on tourism in cities, particularly the integration of tourism and urban studies theories and principles. To generate more research studies on tourism at the edge of cities, where urban and rural areas converge. To create more literature on best practices in city tourism worldwide through in-depth analyses and the production of exemplary case studies.
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