Identification and Prioritize Strategic Directions and Initiatives of Sustainable Supply Chains Based on Reversed Logistic Through Phase Multi-Criteria Modeled

Return and renewed using of used products has changed one of the logistic important activities with early development of industries, this caused to doing rules on this basis and also increasing awareness among people for keeping living-environment and decreasing wastage. Therefore industries need strategic programming and ripple initiatives of stable securing. Therefore the aim of this research was identification and prioritize strategic directions and initiatives of sustainable supply chains based on reversed logistics through phase multi-criteria models (case study: Dena Shiraz tire industry Company). This research was done in two different phases; in first phase, standards of strategic orientations and ripple initiatives of stable securing was identified and deciphered based on reversed logistic, based on study of scientific texts and taking ideas of expert persons (5 basic standards and 28 secondary standards) and alighted basis of questionnaire preparation. In second phase, identified standards was prioritized through phase multi-criteria models and taking ideas of expert persons of tire industry.