{"title":"影响消费者选择雅马哈莱西产品在宫廷经销商金敬巴里的因素","authors":"I Kadek Rizki Pramana Putra, Ni Made Hartini","doi":"10.51713/jarma.v3i2.78","DOIUrl":null,"url":null,"abstract":"This study aims to analyze the factors that determine consumer decisions in choosing Yamaha Lexi products at the Istana Motor Dealer Klungkung-Bali. Sampling was done by using purposive sampling technique, where the number of samples used in this study was 85 respondents. In this study, statistical analysis was carried out with the help of the computer program SPSS (Statistical for Social Science) 24 for windows. The results of this study indicate that; the marketing factor has the highest eigenvalue, which is 2.819 and is able to explain the total variance of 16.585%. The superiority factor has a fairly high eigenvalue of 2.536% and is able to explain the total variance of 14,917. The supporting factor has an eigenvalue of 1.909 and is able to explain the total variance of 11.232. The Technology factor has an eigenvalue of 1,485 and is able to explain the total variance of 8,734. The supporting factor has an eigenvalue of 1,308 and is able to explain the total variance of 7,695 and the Service Factor has an eigenvalue of 1,141 and is able to explain the total variance of 6,714.","PeriodicalId":33207,"journal":{"name":"Journal of Research in Management","volume":"293 1","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2022-06-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN KONSUMEN DALAM MEMILIH PRODUK YAMAHA LEXI DI DEALER ISTANA MOTOR KLUNGKUNG-BALI\",\"authors\":\"I Kadek Rizki Pramana Putra, Ni Made Hartini\",\"doi\":\"10.51713/jarma.v3i2.78\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"This study aims to analyze the factors that determine consumer decisions in choosing Yamaha Lexi products at the Istana Motor Dealer Klungkung-Bali. Sampling was done by using purposive sampling technique, where the number of samples used in this study was 85 respondents. In this study, statistical analysis was carried out with the help of the computer program SPSS (Statistical for Social Science) 24 for windows. The results of this study indicate that; the marketing factor has the highest eigenvalue, which is 2.819 and is able to explain the total variance of 16.585%. The superiority factor has a fairly high eigenvalue of 2.536% and is able to explain the total variance of 14,917. The supporting factor has an eigenvalue of 1.909 and is able to explain the total variance of 11.232. The Technology factor has an eigenvalue of 1,485 and is able to explain the total variance of 8,734. The supporting factor has an eigenvalue of 1,308 and is able to explain the total variance of 7,695 and the Service Factor has an eigenvalue of 1,141 and is able to explain the total variance of 6,714.\",\"PeriodicalId\":33207,\"journal\":{\"name\":\"Journal of Research in Management\",\"volume\":\"293 1\",\"pages\":\"\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2022-06-28\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Research in Management\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.51713/jarma.v3i2.78\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Research in Management","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.51713/jarma.v3i2.78","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
摘要
本研究旨在分析决定消费者在巴厘岛的Istana汽车经销商选择雅马哈莱西产品决策的因素。抽样采用有目的抽样技术，在本研究中使用的样本数量为85名受访者。在本研究中，使用SPSS (statistical for Social Science) 24 for windows进行统计分析。研究结果表明:营销因子的特征值最高，为2.819，能够解释总方差的16.585%。优势因子具有较高的特征值2.536%，能够解释14917的总方差。支持因子的特征值为1.909，能够解释总方差为11.232。技术因子的特征值为1485，能够解释总方差为8734。支持因子的特征值为1308，能够解释总方差为7695;服务因子的特征值为1141，能够解释总方差为6714。
FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN KONSUMEN DALAM MEMILIH PRODUK YAMAHA LEXI DI DEALER ISTANA MOTOR KLUNGKUNG-BALI
This study aims to analyze the factors that determine consumer decisions in choosing Yamaha Lexi products at the Istana Motor Dealer Klungkung-Bali. Sampling was done by using purposive sampling technique, where the number of samples used in this study was 85 respondents. In this study, statistical analysis was carried out with the help of the computer program SPSS (Statistical for Social Science) 24 for windows. The results of this study indicate that; the marketing factor has the highest eigenvalue, which is 2.819 and is able to explain the total variance of 16.585%. The superiority factor has a fairly high eigenvalue of 2.536% and is able to explain the total variance of 14,917. The supporting factor has an eigenvalue of 1.909 and is able to explain the total variance of 11.232. The Technology factor has an eigenvalue of 1,485 and is able to explain the total variance of 8,734. The supporting factor has an eigenvalue of 1,308 and is able to explain the total variance of 7,695 and the Service Factor has an eigenvalue of 1,141 and is able to explain the total variance of 6,714.
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