EUFEMISME DALAM EDITORIAL SURAT KABAR TRIBUN PEKANBARU

: Euphemism is a form of expression to soften words that are considered rude or inappropriate to be spoken or heard by others. Euphemisms are closely related to language that exists in every human life and have become manners or politeness in language. This euphemism is also often encountered in various mass media, one of which is newspapers. The formulation of the research problem, namely How are euphemisms in the editorial of the Pekanbaru daily newspaper Tribune: the study of semantic studies? The theories used in this research are theories related to euphemisms in the form of metaphors. This research uses a descriptive method. This study was conducted with the aim of describing, analyzing, interpreting, and concluding the euphemisms contained in the editorial of the Pekanbaru daily newspaper Tribune: a study of semantics. The benefits of this research are expected to increase the reader's knowledge about semantic studies, especially in the euphemism aspect of metaphorical forms. The method used in this research is descriptive. The results of the research obtained by the researcher, namely from 23 editorials in the September 2020 edition of the newspaper Tribun Pekanbaru, the researchers found 14 data on euphemisms for semantic studies.