情感修辞:广告、诱惑和真理

IF 0.5 Q4 COMMUNICATION

Media and Jornalismo Pub Date : 2019-06-27 DOI:10.14195/2183-5462_34_10

Paulo M. Barroso

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引用次数: 0

摘要

广告为了达到目的，经常引起人们的悲情和情感反应(如恐惧、爱国主义、内疚、怜悯、喜悦、满足等)。本文结合当代西方社会的修辞能力和广告的泛滥，分析了这些无所不在、具有诱惑性和情感性的话语。遵循理论和反思的方法，目的是争论和理解修辞在广告策略中发展诱惑和激发情感的力量。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Rhetoric of affections: advertising, seduction and truth

Advertising frequently provokes pathos and elicits emotional reactions (e.g. fear, patriotism, guilt, pity, joy, satisfaction, etc.) to get what it wants. Considering the rhetorical ability and the proliferation of advertisements in the contemporary Western societies, this article analyzes these omnipresent, seductive and affective discourses. Following a theoretical and reflexive approach, the objective is to argue and understand the power of rhetoric developing seduction and provoking affections in advertising strategies.

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来源期刊

Media and Jornalismo Social Sciences-Communication

CiteScore

0.70

自引率

0.00%

发文量

审稿时长

12 weeks