正宗企业家精神与全球企业家精神:以奢侈品时尚公司为例

Q3 Economics, Econometrics and Finance

Academy of Entrepreneurship Journal Pub Date : 2022-09-30 DOI:10.22815/jes.2022.3.2.65

Min-Seok Cha

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引用次数: 0

摘要

本研究以一家跨国时装公司为研究对象，采用纵向两阶段深度个案研究。全球奢侈手袋源于欧洲的贵族文化。路易威登(Louis Vuitton)、巴宝莉(Buberry)等全球奢侈品牌都扎根于该地区。几十年来，DKNY、Michael Cors、Coach等全球时尚品牌相继在美国推出。在幕后，一家创业公司Simone Co.扮演了支持合作伙伴的角色。该公司首次获得全球顶级品牌的OEM订单，而不是欧洲制造商。从那时起，它已经发展到提供从设计到交付的全套服务。亚洲第一个创业成功的故事(打破“亚洲折扣”的偏见)。成长阶段开始于机会之窗的打开。真正的企业家精神可以说是“亚洲制造的平价奢侈品”。Simone开发了设计能力，成为亚洲第一家ODM。与领先的客户和合作伙伴一起，继续实现全球奢侈手袋歌剧中的品牌管弦乐队的愿景。与DKNY(自1987年起)的长期合作，与LVMH(自2000年起)的11年合作都是非凡的合作伙伴关系。从扎根理论的角度研究创业精神的更深层次的OCEAN，找出与创业导向(EO)和行动相关的创业精神的10个要素:创新、冒险和主动追求机会。时尚创业在全球范围内的成功在可持续性方面是非凡的。该领域的可能性是基于三大洲创业实力的结合，以及具有创新、主动性和冒险精神的创业导向。随着传统、市场和工艺的发展，附加值也在不断增加。这对创业领域的学者、教育者和实践者有一定的启示。

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Authentic Entrepreneurity and Global Entrepreneurship: A Case Study Research on Luxury Fashion Company, Simone

This study investigated a global fashion company with longitudinal two-staged in-depth case study research. Global luxury handbag stems from Aristocratic culture among European. Global luxury brand like Louis Vuitton, Buberry and others have roots in that region. Within dozens of years several global fashion brands such as DKNY, Michael Cors, Coach, and so on are launched in US. Behind the scenes, Simone Co., an entrepreneurial company takes the role of supportive partners. This company has first OEM order from a globally top-tier brand instead of European manufacturer. Since then, it has evolved to provide full package of services from design to delivery. The first entrepreneurial success story from Asia (Breaking the prejudice of ‘Asia discount’). The growth stages starts with the opening the window of opportunity. Authentic entrepreneurity can be stated as “Affordable Luxury in made in Asia.” Simone developed competence of design to be the first ODM in Asia. The vision of Brand Orchestra in Global Opera of Luxury Handbag with global brands continue to be realized with the lead customers and partners. Longevity with DKNY(since 1987), 11 years with LVMH (since 2000) are exceptional partnership. The deeper OCEAN of entrepreneurity was studied from the grounded theory approach to figure out 10 elements of entrepreneurity that linked with Entrepreneurial Orientation(EO) and actions: Innovation, risk taking, and proactive pursuit of opportunities. The global scale of success in fashion entrepreneurship are extraordinary for the sustainablity. The possibility in the sector is based on the combination of the three continental strength of entrepreneurity, and entrepreneurial orientation with innovation, proactiveness, and risk-taking. The value added are increasing with traditions, market, and the craftsmanship. There are some implications to the entrepreneurship scholars, educators, and practitioners in the field.

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Academy of Entrepreneurship Journal Economics, Econometrics and Finance-Economics and Econometrics

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期刊介绍： AEJ considers theoretical, conceptual and empirical studies in entrepreneurship and small business management for publication.The journal caters to the needs of wide range of readers like B-schools, small and medium business entities, industries, policy makers, researchers, scholars, academicians and students. To this extent the journal encompasses a broad spectrum of topics in this field for publication, including but not limited to Strategy and entrepreneurship, nascent entrepreneurship, global entrepreneurship monitor, female entrepreneurship, business model evolution,Latent entrepreneurship, global entrepreneurship monitor, entrepreneurial spirit, small business owner-manager, small and medium enterprises, industrial policy and sectoral choice, entrepreneurial heuristics, entrepreneurial Spirit, Small business and economic growth, Nascent and start-up entrepreneurs,New venture creation process, organization, and behavior family business, Managerial characteristics and behavior of entrepreneurs,start-up entrepreneurs, customer relationship management, consumer behavior, E-Commerce and E-Business Models.