“所谓的影响者”:关于社交媒体影响者的媒介话语中的立场和(去)合法性

IF 2.3 2区 文学 Q1 COMMUNICATION
Olivia Droz-dit-Busset
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引用次数: 3

摘要

作为当代的文字大师和新一代的文案撰稿人,社交媒体影响者(以下简称SMIs)与批判性社会语言学有着内在的联系。对当代形式的“独立”语言作品的更广泛的文化话语感兴趣,本文研究了SMIs的英语新闻媒体表征。我分析的实证重点是一个由主要“大报”报纸和LexisNexis收集的143个新闻故事组成的数据集。具体来说,我确定了两种相互矛盾的立场——庆祝和嘲笑——这是smi的普遍框架。正是通过这种方式,在van Leeuwen(2007)之后,他们的文化地位和工作被(去)合法化了。使用理论合理化和神话的合法化策略,在我的数据构建中,smi的庆祝立场完美地契合了当今创业成功的理想——作为雄心勃勃、自我优化和冒险的个体——最终有助于将独立的、有时不稳定的就业重新塑造为有抱负的“创业”。相反,建立在道德评价和授权的合法化策略上的嘲笑立场,哀叹他们缺乏职业道德,以及他们闯入不需要他们的行业。因此,新闻媒体似乎既为中小企业管理者的创业生涯喝彩,又因他们没有遵循传统的职业道路获得稳定的就业机会而受到制裁。具有讽刺意味的是,也许甚至是虚伪的是,对于许多年轻人来说,后一种工作恰恰是越来越难以获得的,而前一种工作仍然需要相当大的特权才能追求。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
“So-called influencers”: Stancetaking and (de)legitimation in mediatized discourse about social media influencers

As contemporary wordsmiths and new-generation copywriters, Social Media Influencers (henceforth SMIs) are inherently germane to critical sociolinguistics. Interested in wider cultural discourses about contemporary forms of ‘independent’ language work, this paper examines English-language news media representations of SMIs. The empirical focus of my analysis is a dataset of 143 news stories collected from major ‘broadsheet’ newspapers and LexisNexis. Specifically, I identify two contradictory stances – celebration and derision – by which SMIs are popularly framed. It is in this way, and following van Leeuwen (2007), that their cultural status and work is (de)legitimized. Using the legitimation tactics of theoretical rationalisation and mythopoesis, celebratory stances in my data construct SMIs as a perfect fit for today’s ideal of entrepreneurial success – as ambitious, self-optimizing and risk-taking individuals – ultimately contributing to the recasting of independent and sometimes precarious employment as aspirational ‘entrepreneurship’. Conversely, derisory stances built on the legitimation tactics of moral evaluation and authorisation lament their lack of work ethic as well as their interloping into industries that do not want them. Thus, the news media appear to both applaud SMIs for their entrepreneurial careers and be vested in sanctioning them for foregoing gatekeepers by not following traditional career paths to stable employment. Ironically, and perhaps even hypocritically, the latter are precisely the kind of employment that are increasingly difficult for many young people to access while the former still prerequisite considerable privilege to be able to pursue.

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来源期刊
Discourse Context & Media
Discourse Context & Media COMMUNICATION-
CiteScore
5.00
自引率
10.00%
发文量
46
审稿时长
55 days
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