The Achilles Heel of Recruiting Women: Perceived Gender Equality as a Key Determinant of the Military’s Employer Attractiveness Among Women

The German Bundeswehr, like other NATO forces, seeks to recruit more women in order to improve its gender balance and to meet its personnel needs. However, previous research on military recruitment has paid little attention to women. Given that the (German) military is still a male-dominated organization, we argue that women’s opinion regarding the realization of gender equality in the military may very well be the Achilles heel of recruiting women. Based on the assumption that women value gender equality in the work environment, we test the hypothesis that women are more attracted to the military as a (potential) employer, the more they think the military has achieved gender equality. A multivariate analysis of nationally representative survey data from Germany from 2019 provides empirical evidence to support this hypothesis. Practical and theoretical implications are discussed.