价格感知和产品质量对新冠疫情后Luxcrime化妆品购买决策的影响

IF 16.4 1区化学 Q1 CHEMISTRY, MULTIDISCIPLINARY

Accounts of Chemical Research Pub Date : 2023-08-30 DOI:10.55927/ijabm.v2i4.4734

Nabila Maharani Santika, Supriyono

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引用次数: 0

摘要

即使在后新冠肺炎大流行时代，使用化妆品对于维持人们的外表也非常重要。本研究旨在找出价格感知和产品质量对新冠疫情后Luxcrime化妆品购买决策的影响。本研究的人群是新常态以来购买和使用Luxcrime化妆品的消费者，最低年龄为17岁。抽样采用目的抽样法的非概率抽样，样本量为108人。分析方法采用Smart PLS软件和结构方程建模(SEM)技术。研究结果表明:(1)价格感知对购买决策具有显著的正向影响(0.427);(2)产品质量对采购决策有显著的正向影响(0.417)

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The Influence of Price Perception and Product Quality on Luxcrime Cosmetics Purchase Decisions Post-Covid-19 Pandemic

Using of cosmetics is very important to support people's appearance even in the post-COVID-19 pandemic era. This study aims to find out the effect of price perceptions and product quality on purchasing decisions for Luxcrime cosmetic products after the Covid-19 pandemic. The population in this study are consumers who have bought and used Luxcrime cosmetics since the new normal era with a minimum age of 17 years. The technique used in sampling is non-probability sampling with purposive sampling method with a sample size of 108 respondents. The analysis method uses Smart PLS software with Structural Equation Modeling (SEM) Techniques. The results of this study showed that: (1) Price perception has a significant positive effect of 0.427 on purchasing decisions; (2) Product quality has a significant positive effect of 0.417 on purchasing decisions

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来源期刊

Accounts of Chemical Research 化学-化学综合

CiteScore

31.40

自引率

1.10%

发文量

312

审稿时长

2 months

期刊介绍： Accounts of Chemical Research presents short, concise and critical articles offering easy-to-read overviews of basic research and applications in all areas of chemistry and biochemistry. These short reviews focus on research from the author’s own laboratory and are designed to teach the reader about a research project. In addition, Accounts of Chemical Research publishes commentaries that give an informed opinion on a current research problem. Special Issues online are devoted to a single topic of unusual activity and significance. Accounts of Chemical Research replaces the traditional article abstract with an article "Conspectus." These entries synopsize the research affording the reader a closer look at the content and significance of an article. Through this provision of a more detailed description of the article contents, the Conspectus enhances the article's discoverability by search engines and the exposure for the research.