价格感知和产品质量对新冠疫情后Luxcrime化妆品购买决策的影响

IF 1 Q4 BUSINESS

International Journal of Asian Business and Information Management Pub Date : 2023-08-30 DOI:10.55927/ijabm.v2i4.4734

Nabila Maharani Santika, Supriyono

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引用次数: 0

摘要

即使在后新冠肺炎大流行时代，使用化妆品对于维持人们的外表也非常重要。本研究旨在找出价格感知和产品质量对新冠疫情后Luxcrime化妆品购买决策的影响。本研究的人群是新常态以来购买和使用Luxcrime化妆品的消费者，最低年龄为17岁。抽样采用目的抽样法的非概率抽样，样本量为108人。分析方法采用Smart PLS软件和结构方程建模(SEM)技术。研究结果表明:(1)价格感知对购买决策具有显著的正向影响(0.427);(2)产品质量对采购决策有显著的正向影响(0.417)

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The Influence of Price Perception and Product Quality on Luxcrime Cosmetics Purchase Decisions Post-Covid-19 Pandemic

Using of cosmetics is very important to support people's appearance even in the post-COVID-19 pandemic era. This study aims to find out the effect of price perceptions and product quality on purchasing decisions for Luxcrime cosmetic products after the Covid-19 pandemic. The population in this study are consumers who have bought and used Luxcrime cosmetics since the new normal era with a minimum age of 17 years. The technique used in sampling is non-probability sampling with purposive sampling method with a sample size of 108 respondents. The analysis method uses Smart PLS software with Structural Equation Modeling (SEM) Techniques. The results of this study showed that: (1) Price perception has a significant positive effect of 0.427 on purchasing decisions; (2) Product quality has a significant positive effect of 0.417 on purchasing decisions

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来源期刊

International Journal of Asian Business and Information Management BUSINESS-

CiteScore

2.80

自引率

0.00%

发文量

期刊介绍： The mission of the International Journal of Asian Business and Information Management (IJABIM) is to establish an effective channel of communication between academic and research institutions, policy makers, government agencies, and individuals concerned with the complexities of Asian business, information technologies, sustained development, and globalization. IJABIM promotes and coordinates developments in the field of Asian and Chinese studies, as well as presents strategic roles of IT and management towards sustainable development with emphasis on practical aspects in Asia. It is especifically focused on Central Asia/Himalayan region/Southeast Asia/Far East.