The hybrid strategy on the basis of Miles and Snow and Porter’s strategies: An overview of the current state-of-the-art of research

The fact pure strategy leads to superior performance was widely criticized. Academics have argued there has been a shift in emphasis from pure strategy to hybrid (integrating a set of strategies). This transformation is constantly increasing. Therefore, from now on, the hybrid strategy based on Miles and Snow and Porter’s strategies is a vital concept to successful performance. Researchers investigated different cases of adoption of Miles and Snow or Porter strategies. Regardless of the prevalence and value of Miles and Snow and Porter’s strategies, they often lead to disappointing performances. The disappointing results of Miles and Snow and Porter’s strategies are due to several firms adopting the hybrid strategy. A holistic view of prior research is needed to understand the importance of a hybrid strategy on performance based on Miles and Snow and Porter. Accordingly, this study provides a comprehensive review of hybrid strategies based on Miles and Snow and Porter’s strategies. The reviewed literature regarding hybrid strategy based on Miles and Snow and Porter’s strategies is categorized and discussed in two directions. Firstly, Miles and Snow’s strategies. Secondly, Porter’s strategies. We analyze the essential characteristics of the emerging field for the hybrid strategy along with the issues, challenges, advantages of a hybrid strategy, theoretical, and practical implications.