OPTIMASI PRODUKSI SUWAR-SUWIR MENGGUNAKAN METODE GOAL PROGRAMMING (STUDI KASUS : PABRIK SARI RASA, KABUPATEN JEMBER)

Production planning is an important thing in maintaining the suistainability of the company. The preparation of production planning is related to the optimization of a company’s production, so that a company can run effective and have low cost production activities. The preparation of production planning need to pay attention at many things because a company has various goals to achieve. Goal programming is a method to model a problem that has many goals so that the optimal solution will be obtained from many targets at once. This study aims to optimize the production of suwar-suwir at the Sari Rasa Factory located in Jember Regency by applying the goal programming method. Existing data will used to create a model using goal programming method to get the optimization results. The goal programming formulation is formed by determining the decision variables, goal constraints, and objective functions. The optimization calculation in the goal programming method will use the LINDO (Linear Interactive Discrete Optimizer) software. The results in this study show that production cost can be minimized from Rp 57.616.000 to Rp 51.782.000, existing raw materials can be minimized from 104 recipes to 94 recipes, and the optimal profit is Rp 18.508.000.