消费者资源整合的共同创造

IF 1 Q4 BUSINESS

International Journal of Asian Business and Information Management Pub Date : 2018-07-01 DOI:10.4018/IJABIM.2018070101

T. N. Manh

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引用次数: 3

摘要

本文描述了服务提供中的消费者共同创造如何在服务文献和实践中变得越来越重要。本文主要以服务主导逻辑(SDL)为基础，发展并实证检验了一个共同创造的理论框架，该框架将社会资本和社会交换作为决定因素，将消费者感知价值、满意度和忠诚度作为共同创造活动的结果。从消费者的角度出发，作者将前因和影响之间的相互关系扩展到一个综合模型中，并对从教育服务设置中获得的数据进行了测试。研究结果在实证上支持了13个假设中的12个，特别是肯定了资源整合活动对共同创造价值的消费者作用。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Co-Creation from Consumer Resource Integration

Thisarticledescribeshowconsumerco-creationinserviceofferingisincreasinglyofimportance inserviceliteratureandpractice.Groundedmainlyonservicedominantlogic(SDL),thisarticle developsandempirically examinesa theoretical frameworkof co-creationwhichconsidersboth socialcapitalandsocialexchangeasdeterminantsandconsumerperceivedvalue,satisfactionand loyaltyasoutcomesofco-creationactivities.Usingaconsumerperspective,theauthorsextendthe interrelationshipswithin theantecedentsandwithin theeffects intoacomprehensivemodeland testitondataobtainedfromaneducationservicesetting.Thefindingsempiricallysupport12out of13hypotheses,andinparticular,affirmstheconsumerroleofresource-integratingactivitiesto co-createvalue. KeywoRdS Co-Creation, Operant Resources, Resource Integration, SDL, Service Research, Social Capital, Social Exchange

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来源期刊

International Journal of Asian Business and Information Management BUSINESS-

CiteScore

2.80

自引率

0.00%

发文量

期刊介绍： The mission of the International Journal of Asian Business and Information Management (IJABIM) is to establish an effective channel of communication between academic and research institutions, policy makers, government agencies, and individuals concerned with the complexities of Asian business, information technologies, sustained development, and globalization. IJABIM promotes and coordinates developments in the field of Asian and Chinese studies, as well as presents strategic roles of IT and management towards sustainable development with emphasis on practical aspects in Asia. It is especifically focused on Central Asia/Himalayan region/Southeast Asia/Far East.