开发一种营销模式，将无刺蜂蜂蜜养殖战略定位为农村社区的可持续收入

Q2 Business, Management and Accounting

Journal of International Food and Agribusiness Marketing Pub Date : 2022-07-31 DOI:10.56527/jabm.9.1.7

Salina Kassim, S. R. Hussin

{"title":"开发一种营销模式，将无刺蜂蜂蜜养殖战略定位为农村社区的可持续收入","authors":"Salina Kassim, S. R. Hussin","doi":"10.56527/jabm.9.1.7","DOIUrl":null,"url":null,"abstract":"Due to its wide economic applications and low initial costs, stingless bee farming has a high potential to be developed as an economic empowerment program for the low income community in the rural area. Despite this, in-depth research focusing on the marketing aspects of stingless bee farming is still lacking resulting in a sub-optimal production level as well as low profitability of the stingless bee farms generally. This study aims to focus on the issues pertaining to marketing aspects of the stingless honey bee farming in order to develop a marketing model to position it as a sustainable economic empowerment program for the low income community in the rural areas.","PeriodicalId":35464,"journal":{"name":"Journal of International Food and Agribusiness Marketing","volume":null,"pages":null},"PeriodicalIF":0.0000,"publicationDate":"2022-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Towards Developing a Marketing Model for Strategic Positioning of Stingless Bee Honey Farming as a Sustainable Income for the Rural Community\",\"authors\":\"Salina Kassim, S. R. Hussin\",\"doi\":\"10.56527/jabm.9.1.7\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Due to its wide economic applications and low initial costs, stingless bee farming has a high potential to be developed as an economic empowerment program for the low income community in the rural area. Despite this, in-depth research focusing on the marketing aspects of stingless bee farming is still lacking resulting in a sub-optimal production level as well as low profitability of the stingless bee farms generally. This study aims to focus on the issues pertaining to marketing aspects of the stingless honey bee farming in order to develop a marketing model to position it as a sustainable economic empowerment program for the low income community in the rural areas.\",\"PeriodicalId\":35464,\"journal\":{\"name\":\"Journal of International Food and Agribusiness Marketing\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2022-07-31\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of International Food and Agribusiness Marketing\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.56527/jabm.9.1.7\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q2\",\"JCRName\":\"Business, Management and Accounting\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of International Food and Agribusiness Marketing","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.56527/jabm.9.1.7","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"Business, Management and Accounting","Score":null,"Total":0}

引用次数: 0

摘要

由于其广泛的经济应用和较低的初始成本，无刺蜂养殖具有很高的潜力，可以发展为农村地区低收入社区的经济赋权计划。尽管如此，对无刺蜂养殖营销方面的深入研究仍然缺乏，导致无刺蜂养殖场普遍处于次优生产水平和低盈利水平。本研究旨在关注无刺蜜蜂养殖的营销方面的问题，以便开发一种营销模式，将其定位为农村地区低收入社区的可持续经济赋权计划。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

查看原文本刊更多论文

Towards Developing a Marketing Model for Strategic Positioning of Stingless Bee Honey Farming as a Sustainable Income for the Rural Community

Due to its wide economic applications and low initial costs, stingless bee farming has a high potential to be developed as an economic empowerment program for the low income community in the rural area. Despite this, in-depth research focusing on the marketing aspects of stingless bee farming is still lacking resulting in a sub-optimal production level as well as low profitability of the stingless bee farms generally. This study aims to focus on the issues pertaining to marketing aspects of the stingless honey bee farming in order to develop a marketing model to position it as a sustainable economic empowerment program for the low income community in the rural areas.

求助全文

通过发布文献求助，成功后即可免费获取论文全文。去求助

来源期刊

Journal of International Food and Agribusiness Marketing Business, Management and Accounting-Business and International Management

CiteScore

4.90

自引率

0.00%

发文量

期刊介绍： The Journal of International Food & Agribusiness Marketing is a timely journal that serves as a forum for the exchange and dissemination of food and agribusiness marketing knowledge and experiences on an international scale. Designed to study the characteristics and workings of food and agribusiness marketing systems around the world, the journal critically examines marketing issues in the total food business chain prevailing in different parts of the globe by using a systems and cross-cultural/national approach to explain the many facets of food marketing in a range of socioeconomic and political systems.