AN ANALYSIS OF THE STRENGTHS AND CHALLENGES OF DIRECT IMAGING AND COMPUTER TO PLATE OFFSET PRINTING TECHNOLOGIES: THE NIGERIAN EXPERIENCE

The aim of this study is to explore Direct Imaging (DI) and Computer to Plate (CtP) printing technologies in Nigeria with a view to determining sustainability of DI printing standard. Methodology: Content analysis through direct field investigation, which included participant observation and key informant interview was engaged. The data collected for the comparative analysis of the strengths and challenges of DI and CtP printings were between May 2014 and June 2021. Results: This study identified high start-up cost and unavailability of spare parts and technicians as the main challenges in the use of the two technologies in Nigeria and consequent upon which there is no longer functional offset DI press in Nigeria. The CtP presses that survived continue to provide the super quality printing standard set up by the DI technology. Scientific novelty: The study discovered CtP print quality as equivalent to DI super print standard, thereby providing basis for sustainable development of DI standard in Nigerian printing industry. Practical Significance: The findings of this research have practical implications on printing industry, delivery of communication design and the Nigerian economy. The identified strength of CtP indicates availability of super print quality this far in the country, as a result create avenue for sustainable development in the affected sectors in Nigeria.