决定客人对萨马亚别墅塞油是否满意的因素

Ni Kadek Indah Septijayanthi, Ni Made Hartini
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引用次数: 0

摘要

本研究旨在确定哪些因素决定客人在Samaya Villa住宿的满意度。设计本研究采用定量描述性分析,采用有目的的抽样方法,使用100名受访者。本研究的分析方法是因子分析。数据收集技术包括访谈、文件、问卷。本研究结果表明,19个自变量可以分析,按因素旋转,使有两个主要成分。新因子的命名取决于构成因子的变量。第一个因子是服务质量因子,其特征值最高,为9280,能够解释总方差为48.844%。第二个因素是价格因素,其特征值最高为4.408,方差值为23,200%。这对公司始终保持服务质量和产品质量具有重要意义。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
FAKTOR-FAKTOR YANG MENENTUKAN KEPUASAN TAMU MENGINAP DI THE SAMAYA VILLA SEMINYAK
This study aims to determine what factors determine the satisfaction of guests staying at The Samaya Villa. Design This study uses a quantitative descriptive analysis that uses 100 respondents with a purposive sampling method. The analysis technique of this research is factor analysis. Data collection techniques with interviews, documentation, questionnaires. The results of this study indicate that 19 independent variables can be analyzed, rotated by factors so that there are two main components. The naming of the new factors is determined according to the variables that make up the factor. The first factor is the service quality factor which has the highest eigenvalue value of 9,280 and is able to explain the total variance of 48.844%. The second factor is the price factor which has the highest eigenvalue value of 4.408 and with a variance value of 23,200%. Implications for the company to always maintain the quality of service and product quality they have.
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