索马里兰布拉奥小企业失败的原因是什么?

Ahmed Kunle Mohamed
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引用次数: 0

摘要

多年来,小企业倒闭一直是索马里兰普遍存在的一个更广泛的问题,尤其是布拉奥。因此,本研究旨在确定导致索马里兰布拉奥小企业失败的内部和外部原因。这项研究是一项调查研究,使用问卷收集200名受访者的数据,他们都是失败的小企业的老板。使用描述性统计工具和SPSS 21软件对数据进行分析。此外,采用相对重要性指数(Relative Importance Index, RII)确定了导致索马里兰布拉奥小企业失败的最显著的内外部因素。对于导致小企业失败的因素,研究发现,最强大的内因是:缺乏与经验丰富的专业商业人士的咨询;无效的广告或促销策略;营业场所位置差;缺乏对当前商业形势的了解,缺乏明确的目标市场。此外,该研究还揭示了导致小企业失败的最重要的外部原因是:经济状况不佳;租金和工资等运营费用高,竞争更激烈。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
What are the causes of small business failure in Burao, Somaliland?
Small business failure has been a wider problem in Somaliland in general and Burao in particular for years. Therefore, this study was conducted to identify internal and external causes that contribute to small business failure in Burao, Somaliland. This study was a survey research in which questionnaires were used to collect data from 200 respondents who were owners of failed small businesses. The data was analyzed using descriptive statistical tools with help of SPSS 21. Moreover, Relative Importance Index (RII) was employed to ascertain the most significant internal and external factors that cause small business failure in Burao, Somaliland. With regard to factors caused failure of the small businesses, the study found that the most powerful internal causes were: Lack of consultation with experienced and professional business people; ineffective advertising or promotional strategy; poor business site location; lack of knowledge of current business situation, lack of specific target market. Furthermore, the study exposed that the most significant external causes that brought small business failure were: poor economic conditions; high operating expenses like rents and wages, higher competition.
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