‘Do Mormons think The Book of Mormon is funny?’

Abstract Public ridicule of a minority typically predicts a defensive response from the target of that humor. This is because public ridicule provides a polarizing spectacle, where the majority enjoys a humorous face reward, and solidarity, at the expense of that minority. Logically, we could expect a faith-based minority to be especially sensitive to public ridicule, since their face investment is greater, in inverse proportion to their social position and power, and because their group (and personal) identity is linked inextricably to what would normally be inviolable: a sacred text, a prophet, or deity. However, the official response from the LDS Church to the musical comedy The Book of Mormon defies this expectation. This paper analyses this response, in order to understand why a religious minority chose to creatively engage with what should have been a highly face-threatening satire.