Analysis of the Market Participation and Consumption of Vigna unguiculata in Ibadan Metropolis of Oyo State, Nigeria

This study was carried out to analyse the market participation and consumption of Vigna unguiculata in Ibadan Metropolis of Oyo State, Nigeria. Primary data were collected from a total of 300 households in 4 Local Government Areas of the State using multistage sampling technique. Data were analysed using descriptive statistics and double-hurdle regression model. Age of household head, sex of household head, marital status, years of household head education and primary occupation of household head influenced market participation while years of education, total expenditure, price of cowpea and its attributes such as weevil damage tolerance and presence of foreign particles influenced consumption of cowpea. This study recommends that for consumers to participate in the market and consumption of cowpea, then research and breeding institutes should endeavor to develop cowpeas with the required qualities; and that policy makers should target policies that are pricing-related through subsidization.