{"title":"数字营销和商店氛围对咖啡店的兴趣的影响","authors":"K. Albi","doi":"10.36407/jmsab.v3i1.116","DOIUrl":null,"url":null,"abstract":"This study aims to analyze the influence of digital marketing and store atmosphere on buying an interest in Kedai Kopi S. Sources of data were obtained from observations on Kedai Kopi S’s customers in May 2019. The method used was the descriptive method by distributing questionnaires through Google Form, then processed using IBM SPSS Statistics application. Based on 105 respondents who have come to Kedai Kopi S and have accessed the Kedai Kopi S Instagram. The results show that digital marketing and store atmosphere affect buying interest. The accepted hypothesis was decided based on the results of the t value analysis. It can be concluded that Kedai Kopi S needs to improve promotion through social media so that consumers can consider more about coming to Kedai Kopi S.","PeriodicalId":17763,"journal":{"name":"Jurnal Manajemen Strategi dan Aplikasi Bisnis","volume":"130 1","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2020-01-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"12","resultStr":"{\"title\":\"Pengaruh Pemasaran Digital dan Suasana Toko Terhadap Minat Beli di Kedai Kopi S\",\"authors\":\"K. Albi\",\"doi\":\"10.36407/jmsab.v3i1.116\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"This study aims to analyze the influence of digital marketing and store atmosphere on buying an interest in Kedai Kopi S. Sources of data were obtained from observations on Kedai Kopi S’s customers in May 2019. The method used was the descriptive method by distributing questionnaires through Google Form, then processed using IBM SPSS Statistics application. Based on 105 respondents who have come to Kedai Kopi S and have accessed the Kedai Kopi S Instagram. The results show that digital marketing and store atmosphere affect buying interest. The accepted hypothesis was decided based on the results of the t value analysis. It can be concluded that Kedai Kopi S needs to improve promotion through social media so that consumers can consider more about coming to Kedai Kopi S.\",\"PeriodicalId\":17763,\"journal\":{\"name\":\"Jurnal Manajemen Strategi dan Aplikasi Bisnis\",\"volume\":\"130 1\",\"pages\":\"\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2020-01-22\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"12\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Jurnal Manajemen Strategi dan Aplikasi Bisnis\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.36407/jmsab.v3i1.116\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Jurnal Manajemen Strategi dan Aplikasi Bisnis","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.36407/jmsab.v3i1.116","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 12
摘要
本研究旨在分析数字营销和门店氛围对可代Kopi S购买兴趣的影响。数据来源来自2019年5月对可代Kopi S客户的观察。使用的方法是描述性的方法,通过谷歌Form发放问卷,然后使用IBM SPSS Statistics应用程序进行处理。该调查基于105名访问过可代Kopi S并访问过可代Kopi S Instagram的受访者。结果表明,数字营销和商店氛围影响购买兴趣。根据t值分析的结果确定可接受的假设。综上所述,可代Kopi S需要通过社交媒体进行更好的推广,让消费者更多的考虑来可代Kopi S。
Pengaruh Pemasaran Digital dan Suasana Toko Terhadap Minat Beli di Kedai Kopi S
This study aims to analyze the influence of digital marketing and store atmosphere on buying an interest in Kedai Kopi S. Sources of data were obtained from observations on Kedai Kopi S’s customers in May 2019. The method used was the descriptive method by distributing questionnaires through Google Form, then processed using IBM SPSS Statistics application. Based on 105 respondents who have come to Kedai Kopi S and have accessed the Kedai Kopi S Instagram. The results show that digital marketing and store atmosphere affect buying interest. The accepted hypothesis was decided based on the results of the t value analysis. It can be concluded that Kedai Kopi S needs to improve promotion through social media so that consumers can consider more about coming to Kedai Kopi S.