{"title":"原生广告识别和欺骗感知对报纸广告效果和信任度的影响——以《韩民族日报》原生广告(文章型和卡片型原生广告)为研究对象","authors":"Jeongki Lee","doi":"10.18859/ssrr.2019.8.35.3.1","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":84617,"journal":{"name":"Eastern Africa social science research review","volume":"38 1","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2019-08-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"The Effects of Native Advertising Recognition and Perception of Deception on Advertising Effect and Trust in the Newspapers - With a focus on native advertising (article- and card news-type native advertising) in Hankyoreh\",\"authors\":\"Jeongki Lee\",\"doi\":\"10.18859/ssrr.2019.8.35.3.1\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"\",\"PeriodicalId\":84617,\"journal\":{\"name\":\"Eastern Africa social science research review\",\"volume\":\"38 1\",\"pages\":\"\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2019-08-31\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Eastern Africa social science research review\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.18859/ssrr.2019.8.35.3.1\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Eastern Africa social science research review","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.18859/ssrr.2019.8.35.3.1","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
The Effects of Native Advertising Recognition and Perception of Deception on Advertising Effect and Trust in the Newspapers - With a focus on native advertising (article- and card news-type native advertising) in Hankyoreh