Culture, creativity and eco-social responsibility. Towards a redefinition of a planetary ethic from eco-social responsibility

The paper develops the idea of creativity as one of the important characteristics of the anthropological singularity as an opening of new ideas and innovation as its practical concretion from the ethics of a situated and co-responsible freedom before others and the world. Creativity and innovation directly impact culture and the economy and this can be done in a socially responsible manner by enhancing the creativity of individuals and institutions. Social responsibility implies a global awareness that today articulates the responsibility of the leaders of public and private companies from justice, democracy and social inclusion (Ricardo, 2009, Vol. 8, No. 23). Competitiveness has to be rethought from creativity as an ethic of co-responsible freedom responding to human needs (Petra, 2009). From the ethics of freedom, competitiveness must not be at odds with the integral development of an equitable society. By virtue of the above we consider that in the information and knowledge era, the concepts of creativity and innovation and social responsibility are inseparable from each other and redefine the initiative of a new culture. It requires an entrepreneurial attitude with a social responsibility approach that contributes to the solution of social problems. The challenge is to promote a cultural change that enhances and internalizes proclivities towards the promotion of a new culture, education and social responsibility. In this preliminary approach we propose the term innovative social culture based on human development that produces synergy between ethics-social responsibility-creativity-social eco-development.