论形成小企业发展战略的新途径

B. Turenko, Tatyana Turenko
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引用次数: 1

摘要

一个在市场经济条件下经营的企业,要想取得成功和具有竞争力,就必须始终把进一步发展和改进作为自己的任务。要解决这一问题,必须制定发展战略。这个问题对于小企业来说尤为重要,因为小企业比大企业更难在竞争中生存。因此,小企业面临着制定和实施这样一个发展战略的任务,这使他们能够清楚地定义自己的目标,并概述实现目标的方法。本文考虑了关于“战略”概念的各种观点,科学文献中存在的战略分类,包括那些适用于小企业的战略,提出了作者对这一概念的观点。它特别关注关于小企业的战略形成过程及其实施机制的建议方法。得出在系统方法的基础上,正在制定的战略应该是全面性的,包括营销、产品、生产、人员、管理、财务战略和风险战略等要素。它提供了对每个元素的内容的描述。它审查了制定小企业发展综合战略的算法,以及实施该战略的机制。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
On a New Approach to Formation of a Strategy of Developing Small Businesses
An enterprise operating in terms of market economy must always set itself the task of further development and improvement in order to be successful and competitive. To solve this problem, it is necessary to produce a development strategy. This problem is all the more relevant for small enterprises, which find it more difficult than large enterprises to survive in the competition. Therefore, small businesses face the task of developing and implementing such a strategy for their development, which allows them to clearly define their goals and outline the ways to achieve them. The article considers various points of view on the concept of «strategy», the classification of strategies that exist in the scientific literature, including those applied to small businesses, brings forth the authors' point of view on this concept. It pays a particular attention to the proposed approach to the process of strategy formation and the mechanism of its implementation in relation to small businesses. It makes a conclusion that on the basis of the systematic approach the strategy under development should be comprehensive and include such elements as marketing, product, production, personnel, management, financial strategy and risk strategies. It brings forth a description of the content of each element. It examines an algorithm for developing an integrated strategy for development of small businesses, as well as a mechanism for implementing the strategy.
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