亲和力在定义社交媒体与z世代职业决策关系中的中介作用研究

IF 1.1 Q4 MANAGEMENT

Management Pub Date : 2023-03-30 DOI:10.58691/man/162870

M. Bhore, Poornima Tapas

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引用次数: 0

摘要

z世代利用社交媒体来展示他们的技能和才能，以确保良好的职业机会。本研究旨在研究社交媒体亲和力在z世代职业决策与社交媒体关系定义中的中介作用。采用目的性抽样技术对500名z世代进行问卷调查。利用结构方程建模(SEM)技术分析了结构之间的结构依赖关系。利用Bootstrapping技术研究了中介效应。采用验证性因子分析对模型的效度和信度进行了检验。

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Study of mediation effect of affinity in defining relationship between social media and career decisions of Gen-Z

Gen-Z leverage social media to showcase their skills and talent to ensure good career opportunities. The objective of this research is to study the mediation effect of affinity towards social media in defining relationship between social media and career decisions made by Gen-Z. Purposive sampling technique is used to collect responses from 500 Gen-Z. Structural dependence relationship between the constructs has been analysed using Structural equation modelling (SEM) technique. Mediating effect has been studied using Bootstrapping technique. The model’s validity and reliability has been examined by using Confirmatory Factor Analysis.

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来源期刊

Management MANAGEMENT-

CiteScore

1.50

自引率

8.00%

发文量

审稿时长

70 weeks

期刊介绍： The Journal deals with pressing problems, not only of general nature, but especially with those occurring in the countries in transition. In fact, it aims to cover functional issues, specific topics and general aspects of management related to all kinds of organizations – manufacturing and service companies, profit-making firms and non-profit organizations, private and public, as well as large and small enterprises.