Te rangahau o te tuakiri Māori me ngā waiaro ā-pūtea | The Māori identity and financial attitudes study (mifas) - Background, theoretical orientation and first-wave response rates

How does cultural identity matter for Mäori economic decisionmaking? Te Rangahau o Te Tuakiri Mäori me Ngä Waiaro äPütea | The Mäori Identity and Financial Attitudes Study (MIFAS) aims to address this question. The MIFAS is the first largescale (n = 7,019) nationwide study of Mäori aged 18 and over that aims to correlate personal cultural beliefs and practices to economic choices. This article describes the theoretical underpinnings of the MIFAS in identity economics and explains the process by which we have used Western methods and methodology to explicate the relationship between Mäori identity and economic * Ngäti Porou (Te Whänau o Tüwhakairiora), Ngäti Kahungunu (Ngäti Kere). Associate Professor, Department of Management and International Business, University of Auckland, Auckland, New Zealand. Email: c.houkamau@auckland.ac.nz † Professor, School of Psychology, University of Auckland, Auckland, New Zealand. ‡ Te Aupöuri, Te Rarawa. Associate Professor, Department of Management and International Business, University of Auckland, Auckland, New Zealand. TE RANGAHAU O TE TUAKIRI MÄORI ME NGÄ WAIARO Ä-PÜTEA 143 MAI JOURNAL VOLUME 8, ISSUE 2, 2019 activity. It also provides preliminary response rate data and discusses the representativeness of the MIFAS data set in comparison with data gathered by the 2006 and 2013 New Zealand Censuses and Te Kupenga 2013.