Theoretical and Methodological Principles of Managing the Enterprise’s Integrative Development

Today, in conditions of fierce competition, effective development of the enterprise is only possible with the use of integrative growth strategies. The theory and practice of managing the integrative development of the enterprise are at the stage of its initial formation. Therefore, the actual direction of research is the substantiation of this process's theoretical and methodological foundations. The article's purpose is to form the theoretical and methodological principles of managing the integrative development of the enterprise. Based on a comprehensive analysis of the theoretical provisions of economic theories and approaches, the author's vision of managing the enterprise's integrative development was formed. The proposed concept of managing the integrative development of the enterprise covers a system of principles, functions, and methods of management, the subject, and the object of research. Integrative development of the enterprise involves proactive, adaptive organizational and economic management based on digitization and integration of flow processes, platforms, and innovations at all levels of economic activity: micro-, macro-, and mega-environment. The main goal of managing the integrative development of the enterprise is to ensure proactive activity. Proactive, progressive development is based on the creation of partnerships between enterprises. It was found that integrative development based on creating digital strategic partnerships provides a synergistic effect and access to additional resources and competencies at the enterprise. The provisions proposed in work are the basis for forming a proactive management system of economic activity in the conditions of global digital transformations.