探索科学的品牌:对科学传播研究与实践的启示

IF 2 Q2 COMMUNICATION

JCOM-Journal of Science Communication Pub Date : 2023-04-23 DOI:10.22323/2.22020205

Todd P. Newman, B. Beets

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引用次数: 0

摘要

品牌研究试图揭示当一个人第一次遇到一个物体、人或想法时的情感、感官和认知意义。这项探索性研究揭示了这些意义如何在科学背景下应用，以及为什么品牌框架对科学传播理论和实践很重要。根据2021年4月和6月收集的调查数据，我们的研究结果表明，科学具有一致的功能性品牌形象，但不同品牌结构与科学之间的关系更为微妙。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Exploring the brand of science: implications for science communication research and practice

Research on branding seeks to uncover the emotional, sensory, and cognitive meanings when a person first encounters an object, person, or idea. This exploratory study uncovers how these meanings apply in the context of science, and why a branding framework is important for science communication theory and practice. Reporting on survey data collected in April and June 2021, our results suggest a consistent functional brand image for science, yet a more nuanced context for how different branding constructs relate to science.

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来源期刊

JCOM-Journal of Science Communication COMMUNICATION-

CiteScore

3.40

自引率

22.20%

发文量

审稿时长

5 weeks