An Empirical Study on the Job Satisfaction of Guangxi Private Universities Based on Two-Factor Theory

The purpose of this study was to empirically examine the job satisfaction of Guangxi private universities based on two-factor theory. With the rapid development of private colleges and universities, there are also many problems restricting the development of private colleges and universities. Therefore, this study is specially helpful for the private colleges and universities in Guangxi. In order to carry out this study, the population was taken to be those teachers of the private colleges and universities in Guangxi. A sample (N = 384) of teachers was taken using simple random sampling from the private colleges and universities in Guangxi. It was hypothesized that work achievement, work itself, work development, duty, compensation and benefit, salary, work environment, organization system, interpersonal relationship, and leadership management had positive influence on customer decision-making. The results were analyzed with the help of SPSS software. Descriptive statistical analysis, Pearson correlation test, and regression analysis were used to test hypothesis. The results showed the overall job satisfaction of teachers in private universities in Guangxi is unsatisfactory; only working environment and interpersonal relationship in five dimensions are satisfactory, while other dimensions are unsatisfactory. It is understood that the existing health care factors in private colleges and universities in Guangxi cannot eliminate the dissatisfaction state of teachers’ work, and the incentive factors cannot effectively stimulate the enthusiasm of teachers.