PENERAPAN PRINSIP AL-IHSAN PADA AKTIVITAS BISNIS SEBUAH PERUSAHAAN: SEBUAH STUDI LAPANG DI “X” TRAVEL INDONESIA

The purpose of this study is to explain how the application of Islamic business ethics, specifically the principle of al-ihsan in a company's business activities based on a field study at X Travel Indonesia. This study uses a mixed method approach, which is a merger of qualitative and quantitative approaches taken from the company's internal and external perspectives. To find out the application of the principle of al-ihsan in the internal scope of the company, data collection techniques used depht interviews to five informants and direct observation. Meanwhile, to find out the application of the principle of al-ihsan in the external scope of the company, a survey was conducted to 86 partners and customers of X Travel Indonesia. Based on the results of the assessment of its customers, it was found that X Travel Indonesia has applied the principle of al-ihsan to its business activities with a score of 82.79%. Forms of the application of the principle of al-ihsan in X Travel Indonesia in the field of Production include: The existence of a refund mechanism; Finance: Carrying out social services and charity every month of Ramadan, Settling debts by deliberation and family relations; Marketing: Delivering to customers if there are deficiencies in each service, Do not bring down other competitors and even support each other; Human Resources: Be friendly and establish a family feel, Forgive staff if there is a mistake by continuing to act decisively if necessary