Contribution of Public and Private Sector in Promoting State Tourism: A Case Study of Gujarat

Tourism has become an important source of income most of the countries of the world. Tourism affects all aspects of a country including business, government services, natural environment, historical assets, religious and cultural values and local residents. Tourism is concerned with the interaction of different sectors like transportation, communication, accommodation, destination and event. This sector cannot be singularly handled by the government. It is required that private sector must be involved in the development and promotion of tourism industry. The present paper examines the contribution of public and private sector in promoting Gujarat tourism. The present study is based on secondary data and the data is composed through various journals, studies, websites and publications of Ministry of Tourism, Government of India and Department of Tourism, Government of Gujarat. Both sectors significantly contribute for promoting Gujarat tourism but still require more participation from private sector in some areas.