{"title":"医药企业营销策略的特点","authors":"Igor Valerievich Korobkin","doi":"10.33920/med-13-2206-03","DOIUrl":null,"url":null,"abstract":"Marketing strategies to promote medicines can become illegal if used off-label. Nevertheless, many types of marketing promotion of medicines for diseases not previously described can be approved by pharmaceutical regulatory authorities when these medications are effective and safe.","PeriodicalId":12259,"journal":{"name":"Farmacevticheskoe delo i tehnologija lekarstv (Pharmacy and Pharmaceutical Technology)","volume":"17 1","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2022-06-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Features of the marketing policy of a pharmaceutical enterprise\",\"authors\":\"Igor Valerievich Korobkin\",\"doi\":\"10.33920/med-13-2206-03\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Marketing strategies to promote medicines can become illegal if used off-label. Nevertheless, many types of marketing promotion of medicines for diseases not previously described can be approved by pharmaceutical regulatory authorities when these medications are effective and safe.\",\"PeriodicalId\":12259,\"journal\":{\"name\":\"Farmacevticheskoe delo i tehnologija lekarstv (Pharmacy and Pharmaceutical Technology)\",\"volume\":\"17 1\",\"pages\":\"\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2022-06-15\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Farmacevticheskoe delo i tehnologija lekarstv (Pharmacy and Pharmaceutical Technology)\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.33920/med-13-2206-03\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Farmacevticheskoe delo i tehnologija lekarstv (Pharmacy and Pharmaceutical Technology)","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.33920/med-13-2206-03","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Features of the marketing policy of a pharmaceutical enterprise
Marketing strategies to promote medicines can become illegal if used off-label. Nevertheless, many types of marketing promotion of medicines for diseases not previously described can be approved by pharmaceutical regulatory authorities when these medications are effective and safe.