医药企业营销策略的特点

Igor Valerievich Korobkin
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引用次数: 0

摘要

推广药品的营销策略如果在标签外使用,可能会成为非法的。然而,在药物有效和安全的情况下,许多以前未描述的疾病药物的营销推广可以得到药品监管当局的批准。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Features of the marketing policy of a pharmaceutical enterprise
Marketing strategies to promote medicines can become illegal if used off-label. Nevertheless, many types of marketing promotion of medicines for diseases not previously described can be approved by pharmaceutical regulatory authorities when these medications are effective and safe.
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