Conceptual metaphors, emotions and evaluations, standards and stereotypes in Russian and English proverbs of Truth

The paper deals with revealing conceptual metaphors, ways of expressing emotions and values, implicated fixation of standards and stereotypes in semantic structure and prag-matics of proverbs both taken in isolation, and in actualized regime in the context of fiction. Universal and national specific features of proverbial concept are brought out by means of cognition-discourse model of proverb’s sense actualization (CDM) in communicative episodes based on the texts of fiction.