Return to the origin: what creates a procrastination identity?

background Procrastination affects over 20% of adult men and women, with current international data indicating a global preference to systematically delay the start or completion of intended tasks. Procrastination is a common, sub-optimal decision-making strategy that emphasises short-term benefits at the expense of later performance. Some individuals develop a pattern of procrastination which proves difficult to break; worse, they may begin to identify as a procrastinator, setting themselves up for failure.