STRATEGI MENINGKATKAN PENDAPATAN PETERNAK UNGGAS DI SAAT PEMULIHAN PENDEMI COVID-19

AbstrakKelesuan sektor ekonomi tetap terlihat pada tahun ketiga wabah covid 19 ini. Salah satu sector usaha yang terpengaruh adalah bidang usaha ternak unggas. Banyak peternak unggas mengalami dampak operasional yang mengakibatkan turunnya omset penjualan. Berkurangnya omset dikarenakan terbatasnya ruang gerak bagi bidang peternak, meningkatnya biaya operasional dan menurunnya permintaan dipasar akibat banyaknya pembatasan dimasa pandemic. Perlu ada langkah setrategis yang mampu meningkatkan peternakan unggas agar bisa mempertahankan serta meningkatkan lagi jumlah pendapatannya. Metode penelitian yang dipakai yaitu analisis kualitatif mengunakan tahapan-tahapan eksplorasi, metode observasi partispatif ialah upaya yang dipakai. Penelitian menghasilkan beberapa strategi alternative supaya mampu digunakan bagi peternak unggas untuk meningktakan daya jual hasil peternakannya yang diselaraskan kepada perubahan kondisi serta diharapkan industri ternak unggas bisa bertahan bahkan berkembang.Kata kunci: Covid-19, Strategi penikatan ekonomi, Peternak unggas AbstractThe sluggishness of the economic sector is still visible in the third year of the COVID-19 outbreak. One of the affected business sectors is the poultry business sector. Many poultry farmers experienced operational impacts which resulted in a decrease in sales turnover. The reduced turnover is due to the limited space for movement in the livestock sector, increased operational costs and decreased demand in the market due to the many restrictions during the pandemic. There needs to be a strategic step that is able to increase poultry farms in order to maintain and increase their income. The research method used is qualitative analysis using the stages of exploration, participatory observation method is the effort used. The research resulted in several alternative strategies so that they could be used for poultry farmers to increase the marketability of their livestock products which were aligned with changing conditions and it was hoped that the poultry industry could survive and even develop.Keywords: Covid-19, Strategy for economic engagement, Poultry farmers