社交媒体与消费者行为:探索性因素分析

计算机工程与设计 Pub Date : 2022-09-23 DOI:10.1109/SEEDA-CECNSM57760.2022.9932979

D. Amanatidis, I. Mylona, Michael F. Dossis

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引用次数: 0

摘要

在本文中，我们考虑了用户对社交媒体的总体态度和参与程度，并努力探索他们的个人行为和观点是否也会影响他们的在线实践。用问卷收集的数据在一个数据集中被结构化，该数据集经过因素分析的过程。除了降维之外，分析的目的是了解影响用户在线消费行为的主要结构是什么。我们确定了三个对他们的购买行为有重大影响的因素。所得的模型对营销主管的产品和服务推广策略等具有特殊价值。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Social Media and Consumer Behaviour: Exploratory Factor Analysis

In the paper, we consider the general attitude towards and degree of engagement of users with social media and make an effort to explore whether their personal behaviour and points of view affect their online practices as well. Data that were collected with a questionnaire are structured in a dataset which undergoes the process of factor analysis. The objective of the analysis is, apart from dimensionality reduction, to understand what are the main constructs that influence users in their online consumer behaviour. We identify three such factors having significant impact on their buying practices. The model derived can be of particular value to e.g., marketing executives in their product and services promotion strategies.

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来源期刊

计算机工程与设计

自引率

0.00%

发文量

20353

期刊介绍： Computer Engineering and Design is supervised by China Aerospace Science and Industry Corporation and sponsored by the 706th Institute of the Second Academy of China Aerospace Science and Industry Corporation. It was founded in 1980. The purpose of the journal is to disseminate new technologies and promote academic exchanges. Since its inception, it has adhered to the principle of combining depth and breadth, theory and application, and focused on reporting cutting-edge and hot computer technologies. The journal accepts academic papers with innovative and independent academic insights, including papers on fund projects, award-winning research papers, outstanding papers at academic conferences, doctoral and master's theses, etc.