现代画廊活动作为城市旅游基础设施要素的分析

I. Kalinina, P. Maksimova
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引用次数: 0

摘要

如今,由于画廊经营的理论背景不够发达,画廊老板主要依靠自己的直觉,对艺术市场的分析,以及大量粗浅的理论著作和技巧。本文提出了比较分析和伊尔库茨克市的艺术画廊的特点,没有提到以前的文献。为形成和提高艺术画廊对游客的吸引力,已编制了一份必要的资源清单。它是在分析俄罗斯和外国画廊在旅游吸引力和与旅游公司合作方面的活动的基础上创建的。同时,文章也提到,美术馆的旅游吸引力往往是商业性质的,为了提高美术馆的旅游吸引力,应该采取措施,提升美术馆所在地域的品牌,保持其独特性。他们绝不能把美术馆变成卖艺术纪念品的礼品店。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Analysis of the Modern Gallery Activities as an Element of the Tourism Infrastructure of the City
Nowadays, due to the insufficiently developed theoretical background of gallery business, gallery owners mainly rely on their intuition, analysis of the art market, and numerous sketchy theoretical works and tips. The article presents a comparative analysis and characteristics of the art galleries of the city of Irkutsk, not mentioned previously in the literature. A list of resources necessary for the formation and promotion of attractiveness of art galleries for tourists has been developed. It was created on the basis of the analysis of the activities of Russian and foreign galleries in terms of their tourism attractiveness and cooperation with tourist companies. At the same time, it is mentioned that measures aimed at developing of the tourism attractiveness of the gallery, which are quite often commercial by their nature, should promote the brand of the territory where the gallery is located, preserving its uniqueness. They should in no way turn the art gallery into a gift shop selling art souvenirs.
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