SOURCES OF REGIONAL COMPETITIVE ADVANTAGE

The article examines sources of obtaining a competitive advantage by regions. Such an examination is an indispensable element of creating region’s strategic development, including the shaping of the area’s own image. In a market economy all actions including those of local governments, are based on marketing principles. The conscious recognition of that approach is increasingly common as much as the frequent demonstration of various undertaken actions. The article reviews regional development strategies in Poland and presents information about competitive advantage sources included in individual strategies in the context of the undertaken marketing efforts, including the shaping of a territorial administrative entity.