{"title":"SIDOARJO区菊花市场的消费者偏好","authors":"S. Hidayat, Silvy Emalia Savitri","doi":"10.26418/J.SEA.V9I2.43005","DOIUrl":null,"url":null,"abstract":"Preference is subjective taste of individual for product or service. Preference becomes one of the determinant factors for consumption level of a product, includes rice. Rice consumption level is also impacted by difference in the level of consumer income. This study aims to analyze the preferences of rice consumers at Krian Market, Sidoarjo Regency. This study was conducted at Krian Market, Sidoarjo Regency, using a method of non-probability sampling through accidental sampling by 50 respondents. The analysis tool was Importance Performance Analysis (IPA). The result showed that the highest score of importance level is flea pests-free, clean, and fluffier. It means that rice consumer preferences at Krian Market where rice that flea pests-free, clean, and fluffier.Keywords: Preferences and Rice Consumer.","PeriodicalId":33119,"journal":{"name":"Jurnal Social Economic of Agriculture","volume":"40 1","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2020-12-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"2","resultStr":"{\"title\":\"PREFERENSI KONSUMEN BERAS DI PASAR KRIAN KABUPATEN SIDOARJO\",\"authors\":\"S. Hidayat, Silvy Emalia Savitri\",\"doi\":\"10.26418/J.SEA.V9I2.43005\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Preference is subjective taste of individual for product or service. Preference becomes one of the determinant factors for consumption level of a product, includes rice. Rice consumption level is also impacted by difference in the level of consumer income. This study aims to analyze the preferences of rice consumers at Krian Market, Sidoarjo Regency. This study was conducted at Krian Market, Sidoarjo Regency, using a method of non-probability sampling through accidental sampling by 50 respondents. The analysis tool was Importance Performance Analysis (IPA). The result showed that the highest score of importance level is flea pests-free, clean, and fluffier. It means that rice consumer preferences at Krian Market where rice that flea pests-free, clean, and fluffier.Keywords: Preferences and Rice Consumer.\",\"PeriodicalId\":33119,\"journal\":{\"name\":\"Jurnal Social Economic of Agriculture\",\"volume\":\"40 1\",\"pages\":\"\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2020-12-30\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"2\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Jurnal Social Economic of Agriculture\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.26418/J.SEA.V9I2.43005\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Jurnal Social Economic of Agriculture","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.26418/J.SEA.V9I2.43005","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
PREFERENSI KONSUMEN BERAS DI PASAR KRIAN KABUPATEN SIDOARJO
Preference is subjective taste of individual for product or service. Preference becomes one of the determinant factors for consumption level of a product, includes rice. Rice consumption level is also impacted by difference in the level of consumer income. This study aims to analyze the preferences of rice consumers at Krian Market, Sidoarjo Regency. This study was conducted at Krian Market, Sidoarjo Regency, using a method of non-probability sampling through accidental sampling by 50 respondents. The analysis tool was Importance Performance Analysis (IPA). The result showed that the highest score of importance level is flea pests-free, clean, and fluffier. It means that rice consumer preferences at Krian Market where rice that flea pests-free, clean, and fluffier.Keywords: Preferences and Rice Consumer.
求助内容：
应助结果提醒方式：
京公网安备 11010802042870号
