Business intelligence and geographic information systems in the banking industry: A case study of home loan valuation

This case is designed to illustrate how to utilize a business intelligence framework and a geographic information system (GIS) to make better decisions in the banking industry. The case started when Jong, the senior certified analytic professional, and Kampu, the GIS solutions expert were drafting a proposal presentation to help ABC Bank of Thailand improve its home loan appraisal process. The current appraisal process was time-consuming and the appraisal value from the internal and external appraisers were very different as the appraisal process relied heavily on the opinions and judgements from all appraisal staffs. Currently, there was a home loan application pending for Hugo, the appraisal manager of ABC Bank of Thailand, to make the decision on the final appraised value. This was a great opportunity for Jong and Kampu to revisit the current appraisal process and to demonstrate how business intelligence and GIS could aid in the appraisal decision. Additionally, the proposed GIS-based BI dashboard allowed the appraisal team to the analyze data-related to the appraised property in real-time. Eventually, Jong and Kampu had to make a decision on what appraised value Hugo should recommend to the home loan committee members.